The Journal

Guides and essays on watch winders, automatic watch care, and collecting in Canada — written by Sean Sherzady, Founder of Watchfinder Canada.

June 10, 2026 · By Sean Sherzady

Do You Really Need a Watch Winder? A Canadian Collector's Guide

What a watch winder actually does, who really needs one, and why it matters for Canadian collectors rotating through multiple automatics.

June 17, 2026 · By Sean Sherzady

How to Keep Your Automatic Watch Healthy Between Wears

After 25 years helping Canadian collectors, the habits I recommend most for keeping a fine automatic watch healthy between wears.

June 24, 2026 · By Sean Sherzady

Turns per day, rotation direction, single vs multi, and Wolf vs Heisse & Söhne — a Canadian buyer's guide to choosing the right winder.

June 20, 2026 · By Sean Sherzady

Why Yorkville remains Toronto's true luxury watch district — and how to shop it like an insider, from Cumberland to Bloor.

June 22, 2026 · By Sean Sherzady

Super-clones in 2026 are good enough to fool casual eyes — here's how Canadian buyers stay safe when buying watches and accessories online.

June 23, 2026 · By Sean Sherzady

After years of speculative pricing, the pre-owned market in 2026 has cooled into something rare: a real buyer's window for Canadian collectors.

June 25, 2026 · By Sean Sherzady

Where the Daytona stands in Canada in 2026 — what's actually available, what to pay, and how to store one properly once it's on the wrist.

June 26, 2026 · By Sean Sherzady

Two icons of modern watchmaking, two different design philosophies — and two slightly different ways to store and wind them at home.

June 27, 2026 · By Sean Sherzady

Headline-grabbing auction numbers don't always trickle down — here's how to read 2026's results as a Canadian buyer, not a spectator.